Industry: FINTECH
Client: Adyen
Year: 2023
Experience: Animation, Design

about.

For Adyen Amplify 2023, we created a fast-paced introduction video designed to energize the room from the moment the keynote began. Built with bright colors, bold vector illustrations, and Adyen’s signature brand palette, the piece celebrated the past year’s biggest wins while setting the stage for the goals ahead. The visuals moved quickly, delivering clear, informative moments that kept the audience engaged and built momentum. The final result was an exciting, high-impact opener that captured attention, reinforced the event’s theme, and got everyone hyped for what’s next.

challenge.

One of the biggest challenges of this project was the incredibly tight turnaround, since the video had to be finalized in time for a live keynote event. It was handed to our team at the last minute, and we had to hit the ground running with very little direction beyond the previous year’s opener and a handful of visual references the client liked. Balancing speed with clarity meant making quick creative decisions, refining the story as we went, and staying flexible to shifting client needs. Despite the pressure, the team pulled everything together into a polished, high-energy intro that landed perfectly on the day of the event.

result.

The final video landed exactly the way we hoped. The audience responded with real energy, and the room lit up as the story built toward the event’s key themes. One of the biggest highlights came when each division’s home city appeared on screen, and every time a new one popped up, the crowd erupted with cheers. Seeing that level of engagement made all the long hours and fast turnaround worth it, and the video helped set a powerful tone for the rest of the keynote.